REIF Japanese Kushiyaki is built around a simple idea: exceptional food is about creating meaningful connections. Rather than focusing on volume, the concept places greater importance on relationships, creativity, hospitality, and the experience created around every dish. The restaurant reflects the personality and culinary vision of Chef Reif Othman, whose approach combines Japanese techniques with influences drawn from French and Italian cooking.

At the heart of REIF Japanese Kushiyaki is Singaporean chef and restaurateur Reif Othman, a well-known figure in the UAE’s culinary scene. As a chef-owner and entrepreneur, he has developed several dining concepts, including TERO, Hoe Lee Kow, and Kushi. His career has been defined by an energetic approach to food, a strong independent spirit, and a constant interest in creating dishes that challenge expectations.

Chef Reif’s cooking is influenced by Japanese culinary traditions, particularly the precision and simplicity associated with kushiyaki, while also drawing on the foundations of French and Italian cuisine. These different influences come together in dishes that balance technique, flavor, presentation, and personality.

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The result is a style of cooking that does not remain fixed. New ideas, ingredients, combinations, and presentations continually find their way onto the menu. Creativity is treated as an ongoing process, allowing the dining experience to change and surprise guests rather than following a predictable formula.

REIF Japanese Kushiyaki places particular emphasis on the relationship between the chef, the food, and the guest. Every dish is intended to communicate something about the chef’s personality and creative approach. This connection gives the experience a sense of individuality that extends beyond the food itself.

Kushiyaki is central to the concept, bringing together carefully selected ingredients, Japanese grilling techniques, and bold flavors. Skewers are prepared with precision while allowing room for unexpected combinations and modern interpretations. The approach respects traditional Japanese methods without being restricted by them.

This balance between tradition and innovation is one of the defining characteristics of REIF Japanese Kushiyaki. Familiar techniques provide the foundation, while contemporary influences introduce new textures, flavors, and ideas. The contrast creates a dining style that feels both rooted and modern.

Chef Reif has also developed a reputation for creating dishes that attract attention beyond the restaurant. His willingness to experiment has resulted in memorable creations that have generated significant interest among diners and on social media. From his distinctive yuzu and lemon cake to the now-famous Wagyu sando and signature kushiyaki creations, his dishes often combine visual appeal with unexpected flavor combinations.

The emphasis on creativity does not come at the expense of consistency. Quality ingredients, careful preparation, and attention to detail remain important throughout the cooking process. Each element is considered with the aim of producing food that is enjoyable, balanced, and memorable.

REIF Japanese Kushiyaki is therefore more than a conventional restaurant concept. The atmosphere, service, food, presentation, and personality behind the menu work together to create an experience. Guests are invited to discover something different rather than simply ordering from a traditional dining menu.

The concept also extends beyond the restaurant through private dining and catering experiences. REIF Japanese Kushiyaki offers the opportunity to bring its culinary style into private homes and special events, allowing guests to experience the food in a more personal setting.

Private dining can be arranged with skilled chefs preparing a customized experience at the guest’s chosen location. This option is suited to occasions where food becomes an important part of the gathering, providing a more interactive and personalized approach to entertaining.

For celebrations and social events, curated canapés offer another way to introduce the REIF style of cooking. Carefully prepared selections can complement gatherings while bringing Japanese-inspired techniques and contemporary flavors to the occasion.

These private experiences maintain the same philosophy found within the restaurant: quality, creativity, hospitality, and attention to the guest. The menu and presentation can be adapted to suit the nature of the event, creating an experience that feels personal rather than standardized.

The culinary identity of REIF Japanese Kushiyaki continues to evolve through Chef Reif Othman’s willingness to experiment and challenge conventional expectations. Japanese culinary sensibilities provide the foundation, while international influences and contemporary ideas keep the experience fresh.

For guests, the appeal lies not only in the food but also in the discovery of new flavors and combinations. Each visit can bring something different, reflecting the belief that creativity should remain active and constantly evolving.

REIF Japanese Kushiyaki represents a meeting point between Japanese tradition and modern culinary expression. Through distinctive kushiyaki, innovative dishes, thoughtful hospitality, and private dining experiences, the concept creates an environment where food becomes part of a larger social and sensory experience.

Whether enjoyed at the restaurant or brought into a private setting, REIF Japanese Kushiyaki is designed around connection, creativity, and memorable moments. The focus remains on creating food with personality and giving guests an experience that goes beyond the expectations of conventional dining.

Open Positions & Qualifications

Open Positions:

• Restaurant Manager
• Waiter / Waitress

Requirements:

• Knowledge of Japanese cuisine
• Excellent communication skills, Arabic speaker preferred

How to Apply:

• Ready to join our team?
• Email your CV to: careers@hotaruholdings.com

Accolades Listed:

• MICHELIN Bib Gourmand (Dubai 2025)
• Middle East & North Africa’s 50 Best Restaurants 2024
• Gault & Millau 2026

How to Apply

Send your CV to : careers@hotaruholdings.com

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